I aimed to accentuate the sustainable philosophy of this up-cycled denim brand through the muted tones of the setting.  Founder Emily Tan is a young designer in South London, the collection is made with dead stock to combat the fact that reportedly 1800 gallons of water are used to create a single pair of jeans.  I directed and shot the photoshoot. The photos were featured on Not Another Label and used to promote s clothing l’s clothing line on her website. 

See more of this shoot and the fashion designer, Emily Tan’s website.